To build momentum ahead of The Contagion Next Time, Dr. Sandro Galea launched The Healthiest Goldfish, a weekly Substack exploring how global events shape public health. These newsletters broke down complex topics—like social inequity and structural risk—into accessible, thought-provoking commentary.

I designed a cohesive visual identity for the series, pairing data-driven elements with a clean, modern aesthetic. The goal: make complex information feel clear, grounded, and readable. This included a custom logo, graphic system, and layout strategy that balanced authority with approachability.