Quietluck is a storytelling-driven concept brand shaped by Southern heritage, quiet luxury, and a reverence for objects with history. I developed the full brand identity—designing the logo, visual system, and tone to feel warm, lived-in, and intentional.

The brand combines hand-drawn typography with a restrained serif, paired with a muted, heritage-inspired color palette. Photography focuses on still moments: foggy mornings, quiet homes, familiar rituals. Every detail—from the torch mark to the initials—nods to the belief that stories matter, and beauty is often understated.